Description
Try visualizing your visitor getting to a page that does not exist and seeing the annoying '404 Not Found' error message inducing him/her to abandon your website. Now imagine the visitor getting to a web page that does not exists and is greeted with a Custom Error Page that contains your apology, your company's branding and links to all major page of your Yahoo Store, similar to the site map. This not only encourages customers to keep browsing your website but also make them feel like you are helping them move about your virtual store. The Custom Error Pages also allows Search Engines to easily make updates to their references and index
